Launching Chats: 1:1 and group conversations, built right into Bounti.
Chats is Bounti's new 1:1 and group messaging experience. It feels like WhatsApp but it's built for the frontline workplace. And unlike the WhatsApp groups your teams rely on today, it's owned and controlled by your company.
Deniz Bayraktaroglu
4 min read
The problem: communication already happens — just not where it should
Every frontline team has the same setup.
Somewhere between onboarding and the first shift, the shift lead sends a WhatsApp message: "I added you to the group." And just like that, company communication moves onto a personal app, on personal phones, with no structure and no boundaries.
Updates get posted, acknowledged with a thumbs-up, and buried under thirty messages by the end of the shift. Someone needs the allergy policy from two weeks ago and has to scroll through a sea of good mornings and shift swaps to find it. A new hire has a question but doesn't know which of the four groups to ask in. And for the people on the receiving end: the messages don't stop when the shift does. A notification at 11pm. Another on a day off. WhatsApp doesn't know when someone is working — and neither does the group chat.
It's not because operators planned it this way. It's because WhatsApp is fast, familiar, and everyone already has it.
What is Chats?
Your team is already communicating. Chats just makes sure it happens in the right place.
It feels like WhatsApp — 1:1 messages, group threads, photos, videos, reactions — built directly into Bounti. No new app to download, no behaviour to change.
The difference is what runs underneath: access tied to role and location, automatic off-boarding when someone leaves, and no personal phone numbers in sight. Your team gets the experience they already know. Your company gets the control it never had.
What makes Chats different from just using WhatsApp:
No personal phone numbers shared — employees communicate through Bounti, not their private number
Access is managed automatically by role and location — employees join the right conversations on day one
When someone leaves, access is revoked immediately — no forgotten off-boarding, no lingering group members
Feels like a consumer app — because if frontline teams don't want to use it, nothing else matters
Designed for trust: communication your company actually controls
Consumer tools only survive in operations if people trust them and operators can only trust them if they have visibility and control.
Chats was built around both.
Owned by the company, not by a personal phone. Every conversation happens inside Bounti. No personal numbers, no Meta data processing, no conversations that live outside your reach. When an employee leaves, access ends. When you need a record of a conversation, it's there.
Automatic, not manual. The worst governance is the kind that depends on someone remembering to do something. Access in Chats is tied to role and location — it happens when someone joins, and it ends when they leave. There's no checklist. There's nothing to forget.
"Every operator we talk to tells us the same thing: their teams run on WhatsApp. Not because it's the perfect tool, but because it's fast, familiar, and everyone already uses it. The problem is that business-critical communication ends up living in personal chats. Information gets lost, people stay in groups after they've left, and operators have very little visibility into what's actually happening. With Chats, we're taking the experience people already love and putting it inside a system the company actually owns and controls." - Deniz, Bounti founder
One more thing: when messages pile up
For those moments when information gets buried in long chat threads, we've built AI Search right inside Bounti. Instead of scrolling endlessly, you can just ask. → Read more about Aras AI Search
Deniz Bayraktaroglu
CEO & Founder
