Today, we’re taking you into the exciting founding and growth story of NeoTaste – a platform that is redefining the restaurant industry and opening new paths for customer acquisition and revenue growth through digital solutions like intelligent vouchers. 💡 Together with Lars Osterloh (Head of Expansion at NeoTaste), we explore how a small idea evolved into a rapidly scaling product. Lars shares deep insights into NeoTaste’s early days, the challenges the hospitality industry faced during Covid, the first major milestones, and NeoTaste’s journey from its launch in Cologne to expansion into Berlin and the international markets the company operates in today. We dive into questions like: How do you build a digital platform in the middle of one of the toughest periods the hospitality industry has ever seen? What role do events play in driving local growth? How does expansion in Germany differ from international markets? And which new products and innovations will shape the future of the platform for restaurant partners and users? We also talk about team dynamics, the importance of culture during rapid growth, sustainable strategies for handling “deal hunters,” and the role of social media as a key engine for expansion. 🚀