In this episode, we take you behind the scenes of Katzentempel together with Kathrin Karl. We explore a unique hospitality concept that combines vegan cuisine, animal welfare, and a truly emotional guest experience. Kathrin shares her personal journey, the story behind Katzentempel, and the challenges of building and scaling such a distinctive concept. We dive into brand building, franchising, and how to create a strong community around shared values. A key focus is on growth and digitalization – from the role of their app to tech-driven tools and long-term strategic planning. We also talk openly about criticism, operational challenges, and valuable lessons learned along the way. An episode full of insights, purpose, and inspiration – for anyone interested in modern hospitality, conscious business models, and building meaningful brands.